England & Wales Cricket Board (ECB)‘s South Asian Action Plan revealed

England & Wales Cricket Board (ECB)‘s South Asian Action Plan revealed

The ECB announced a wide-ranging Action Plan to transform the way it engages with South Asian communities and draw more players, fans and volunteers into every level of the game.

The 11-point action plan covers all of cricket: the recreational game, elite pathway & coaching, attendance, media & communications, administration & culture.

The aims of the strategy are to:

• Create more opportunities for South Asian communities to engage with cricket, whether playing, supporting or working in the game

• Remove the barriers to involvement and participation in cricket for South Asian players and fans

• Build strong relationships between South Asian communities, ECB, Counties, clubs and the cricket network

• Use cricket to make a positive difference to communities

The action plan also includes the introduction of the Rooney Rule* for all coaching roles in England. The Rooney Rule will mean that at least one candidate holding the necessary qualifications from a BAME (black, Asian, ethnic minority) background will make the shortlist of every ECB coaching job from junior pathway cricket to disabled cricket right up to the head coaches of the senior men and women’s teams.

*The Rooney Rule was adopted by American football in 2003 to ensure African American coaches would be given equal opportunity for coaching jobs. 

Please click here to view the press release.